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Welcome

Nau Mai, Haere Mai

Welcome to Queenstown Lakes - our home, our passion, our place. The district has a rich history of welcoming people and forging deep connections to whenua and the environment.
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Queenstown Lakes' Destination Management Plan, Travel to a Thriving Future, is our roadmap to achieving a regenerative tourism and a carbon zero visitor economy by 2030. It will ensure that our district remains a special place for future generations, and a place we can continue to be proud to share with visitors for years to come.

The plan is an output and a priority initiative of the Grow Well | Whaiora Spatial Plan. It was created by a partnership between Destination Queenstown, Lake Wānaka Tourism and Queenstown Lakes District Council with input from various stakeholders including the Department of Conservation, Kāi Tahu, community organisations and residents.

Vision

Matawhānui

Travel to a Thriving Future

Residents see tourism’s potential to ensure a thriving future for Queenstown Lakes and positively influence the world. This vision recognises that the visitor economy has an important role in achieving value economically, socially, culturally and environmentally.The vision also aligns with Vision Beyond 2050, which is based upon the values that collectively define what is unique about the Queenstown Lakes district.

Purpose of the visitor economy

Improving local and visitor wellbeing and experience, forging connections between people and places, and enabling healthy ecosystems, so that the district becomes known as a leading example of how travel creates a thriving future.

Pillar one

Enrich communities and enhance the visitor experience

Pillar two

Restore the environment and decarbonise the visitor economy

Pillar three

Build economic resilience, capability, and productivity

Learn more about the Plan

Travel to a Thriving Future

Queenstown Lakes’ Regenerative Tourism Plan

Welcome

Nau Mai, Haere Mai

Purpose of the visitor economy

Recent progress